VOOST is a pioneer Australian brand of effervescent supplements targeting Millennial and Gen-Z consumers and was acquired by Procter & Gamble in 2021

william hood

Nutrition, Supplementation, & Fitness
Sell-Side M&A
Acquired by

Founded by Thomas Siebel, VOOST is a pioneer disruptor brand targeting millennials and Gen-Z in the Australian Health and Wellness market. With its effervescent form and cool packaging, VOOST quickly became a sensation, attracting the attention of market leaders.

William Hood & Company ran a seamless, custom-designed strategic process for the brand including regional leaders in Australia and Asia, as well as the global who’s who of consumer products corporates, resulting in a highly successful sale to Procter & Gamble. The sale highlights William Hood & Company’s ability to transact overseas, as well as the firm's substantive global network.

Thank you, William, Jill and the team at William Hood & Company, for representing and selling our VOOST business. Your experience, professionalism and network are truly outstanding… to have completed this entire sale process through COVID was a credit to everyone involved.”

Thomas Siebel
Managing Director and Co-Founder, Voost