OLLY is an innovative disruptor in the vitamins and supplements category and was acquired by Unilever in 2019

william hood

Nutrition, Supplementation, & Fitness
Sell-Side M&A
Acquired by

Founded by serial entrepreneur Eric Ryan of Method fame, OLLY was one of the early disruptors in the health and wellness industry targeting millennials. Launched at Target in 2015, OLLY rapidly became a market leader. With approximately $500 million in retail sales today, OLLY is the third largest vitamin brand in the mass market retail channel.

William Hood & Company developed a relationship with OLLY in its earliest days and ran a bespoke strategic process resulting in a sale to Unilever – the first acquisition in Unilever’s Health & Wellness division. The transaction relied on effective storytelling, William Hood & Company’s ability to credibly articulate the brand’s full revenue potential, and developing strong brand positioning.

All of us OLLIES can’t thank the WHC Team enough for your dedication, support and guidance throughout the process. Today is an unbelievably special day for us both professionally and personally, and it would not have been possible without you.”

Gerry Chesser
Former CEO and COO, OLLY